The Santomauro Group (“TSG”) specializes in Health & Fitness Club Management, Sales
and Marketing Consultation, Club Brokerage, Site Selection, Recruitment and Public Relations.
TSG has, in a very short time, positioned itself as a leader in health and fitness club “start up” and “turn around” projects. It faces each new challenge with a five point management strategy: (1) Planning. (2) Organizing. (3) Staffing. (4) Implementation. (5) Control. This five step approach is used successfully in every engagement and enables TSG to customize each client’s unique culture, needs and demographic.
TSG consultants are all hand picked for each assignment. They are present successful health and fitness club operators with hands on experience. They understand the current challenges of today’s ever changing club environment and apply TSG’s five step management approach to maximize each club’s potential. TSG views each client as a new business in order to develop to their fullest potential, rather than be locked on a path of stagnation, and continue with the same old business as usual mentality.
A TSG senior partner is assigned to every project and is on site to insure its success. Centrally located in Hackensack, New Jersey, TSG is positioned to serve the “Tri State” area.
TSG was founded in April 2009, by Tony Santomauro, TSG President, and a 35 year health and fitness veteran. Mr. Santomauro was the co - founder and former President of CAN DO Fitness Clubs, for the past 13 years, with locations in Wayne, Edgewater, Short Hills, and Princeton, New Jersey. The clubs range in size from 12,500 square feet to 70,000 square feet and serve over 12,000 members.
Before CAN DO Fitness, Mr. Santomauro served as Executive Vice President of David Barton Gyms, Sales & Marketing Director of Equinox Fitness Clubs, Vice President of Health & Tennis Corporation - New Jersey, and Director of the prestigious Vertical Club Collection in New York City. He is a contributing writer for “Club Industry – 5 Steps” series in Club Industry's Fitness Business Pro Magazine and is an Internationally Certified Black Belt (Taekwondo).
Deana Valente, TSG Senior Vice President, joined TSG in September 2009. Ms. Valente worked with Mr. Santomauro at CAN DO Fitness clubs, as the Director of Sales and Marketing for the past eight years. Prior to CAN DO Fitness, Ms. Valente served as an Institutional Sales Trader on “Wall Street” from 1992 - 2001. She joined CAN DO Fitness after realizing that she wanted to come back to her passion, which was the health and fitness industry, where she started her professional career as a fitness instructor in 1986 and worked her way up the ladder to Regional Manager of New York City for a very large health club chain.
Together Mr. Santomauro and Ms. Valente bring a total of 57 - years of health and fitness club experience. The network they have built throughout their many years in this industry is unsurpassed by anyone or any organization in this market.
Commencing in 1998 Ken successfully built, owned and operated a full service Personal Training Studio, "Train for Results", in Fort Lee, New Jersey for 10 years. Previous to that Ken was a Personal Trainer and the Sales Director of the world’s first personal training facility, the Sports Training Institute located in NYC.
Ken holds countless personal training certifications from NASM, ACSM, NSCA, ISSA, and APEX, is a functional training specialist, and is among the elite few of Muscle Activation Techniques Specialists in the country.
He is a also a contributing writer for “Club Industry – 5 Steps” series in Club Industry's Fitness Business Pro Magazine and is a current student of Aikido, Black Belt and Aikido Instructor.
Robert Roche, TSG Associate Director, joined TSG July 15, 2011. Bob is owner of Gold's Gym, Middletown, New York as well as President of Inbound Marketers. He has extensive experience in Social Media Networking with special training in Internet and Search Engine Marketing. He has successfully combined his health and fitness knowledge with the social media world.
